Rohen Capital Management

[Asset Management]

Role: Graphic Designer

Duration: Feb. 2022

Tools: Adobe Illustrator, Photoshop

Deliverables: Brand Logo, Brand Graphic, Pitch Deck Redesign

E/N: Incorporating a birds-eye view of the Chicago skyline along with a towering structure above, I wanted to encapsulate the scale and magnitude of service that Rohen Capital Management hopes to convey. 

E/N: The clients provided the content and messaging, while the general design and supplementary graphics were up to my creative discretion. 

Graphic Design: Rohen Capital Management

I was responsible for digitizing and re-designing the pitch deck and brand logo, along with designing a new brand graphic for display. To maintain the confidentiality of the client's IP, I have blurred the text & only provided the first pages of the deck for visual representation.

At the project's onset, Rohen Capital Management (RCM) explained that this graphic would serve as the cover page for nearly all company-branded documents -including the pitch deck- and be shown to many internal and external stakeholders such as investors, vendors, and prospects. A design such as this necessitates a delicate balance between visual simplicity and a richness of depth.

My goal was to create a stunning visual that would provide depth and character upon active examination, while not innately distracting the viewer from engaging with the contents that follow. In order to achieve this feat, I incorporated visual elements that were consistent in tone & fidelity, allowing the graphic to be adequately observed at a glance, yet provide depth and character upon active examination of the graphic.

© 2023 Mekael Duclos