VyB Technologies

[Consumer Technology]

Role: Digital Marketing Strategist

Duration: Nov. 2019 - Apr. 2020

Tools: - eg - Adobe Creative Cloud, Google Suite, HubSpot 

Responsibilities: - eg - Organic Marketing, Social Media Management, Content Development, Graphic Design, Motion Graphic design

vyb

Digital Marketing Specialist

From a 6-month Digital Marketing Co-op position into a role as a full-time Digital Marketing Strategist, I took on as much responsibility as I could. Through the development of creative marketing campaigns in paid and organic channels and the cultivation of the subsequent media, I was able to continue honing my marketing and design acuity.

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vyb-value-mockup

E/N: This was the first time I implemented my video editing and motion graphic design skills into my digital marketing. Up until this project, my marketing career and art passion had been separate, with this project being the edifice of my career in corporate/commercial design, and also one of my favorite works!

VyB Philly - Social Media Marketing (SMM)

The concept was to provide as much of the app's service as possible through Instagram, not as a substitute for using the app, but to provide a glimpse of the value that one could get from being a user. 

Shedding light on local events & discounts that are coming up for establishments in the area. As a lean start-up, we didn't have much of a budget to provide exclusive deals & monetary value items. But if we could curate that value for the consumer, we might be on the right track. VyB Philly was meant to be the first of many city-based accounts as VyB continued to scale.

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Browse Works

Visual DesignDesign Portfolio

Integrated MarketingBusiness Portfolio

Black TunaCommercial Design

R.C. ManagementCommercial Design

Lula Inc.Commercial Design

"ENDangered"Commercial Design

© 2023 Mekael Duclos