[Consumer Technology]
Duration: Nov. 2019 - Apr. 2020
Tools: - eg - Adobe Creative Cloud, Google Suite, HubSpot
Responsibilities: - eg - Organic Marketing, Social Media Management, Content Development, Graphic Design, Motion Graphic design
Digital Marketing Specialist
From a 6-month Digital Marketing Co-op position into a role as a full-time Digital Marketing Strategist, I took on as much responsibility as I could. Through the development of creative marketing campaigns in paid and organic channels and the cultivation of the subsequent media, I was able to continue honing my marketing and design acuity.
E/N: This was the first time I implemented my video editing and motion graphic design skills into my digital marketing. Up until this project, my marketing career and art passion had been separate, with this project being the edifice of my career in corporate/commercial design, and also one of my favorite works!
The concept was to provide as much of the app's service as possible through Instagram, not as a substitute for using the app, but to provide a glimpse of the value that one could get from being a user.
Shedding light on local events & discounts that are coming up for establishments in the area. As a lean start-up, we didn't have much of a budget to provide exclusive deals & monetary value items. But if we could curate that value for the consumer, we might be on the right track. VyB Philly was meant to be the first of many city-based accounts as VyB continued to scale.
Browse Works
Visual DesignDesign Portfolio
Integrated MarketingBusiness Portfolio
Black TunaCommercial Design
R.C. ManagementCommercial Design
Lula Inc.Commercial Design
"ENDangered"Commercial Design