Integrated Marketing

Services Offered:

Digital Marketing Strategy

Brand Strategy + Development 

Integrated Marketing Communications

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Digital Marketing Strategy

It's no secret that industries continually gravitate towards a more competitive digital presence. Employing a robust digital marketing strategy can yield a significant increase in demand & lead generation while establishing strong brand awareness and recognition among your consumers. Whether B2B or B2C; service-based or product-based; We'll create a results-oriented strategy that generates tangible results.

Brand Strategy & Development

Branding & marketing are not synonymous. Your brand strategy is the foundation upon which you contrive your marketing strategy. It is imperative that your brand conveys a consistent image to your target market. Supported by a comprehensive strategy, your brand will foster loyalty & favorability in your consumers and convey value that resonates with your target market. Let's develop your brand to engage your consumers in a way that they can identify. 

Integrated Marketing Comm.

Creating a business with consistency is paramount. Consistency in quality, customer service, price - and consistency in your marketing. With all of the new platforms surfacing in both organic + paid media channels, and existing ones evolving in their utility, it becomes difficult for business owners to develop and manage cohesive branding and marketing. Each brand requires a unique approach to its marketing, with its own combination of channels for the most effectiveness. 

Search Engine Optimization

Success for most businesses these days requires you to provide digital context for your brand, often in the form of a website. With so many deep pockets bidding for the top of paid search results, it becomes essential for businesses to capitalize on the organic search engine optimization (SEO) of their website. Whether B2B or B2C, the research + analysis behind content optimization will distinguish you from your competition, and ensure your brand is among the top organic rankings.

Social Media Marketing

Social media platforms and their utility have evolved through the years. The majority of these platforms have optimized for short-form video content. Whether B2B or B2C, brands with a robust social media marketing strategy can develop brand awareness & demand generation. Through organic engagement of your target audience, you can foster community while further defining the values that resonate with your consumers and helping to reinforce your branding.

Let's work together to find an integrated marketing solution that supports your business's sales and communication objectives!

Still have questions?

Are marketing & advertising the same thing? Are marketing & branding the same thing?

How does branding help businesses? Will all of it be replaced by AI? Maybe

Commonly, what most perceive as 'marketing' is merely a glimpse of the field. It is often understood as the ads we see on TV or on our social media, the billboards + electronic displays; or the product placement in our favorite movies. While correct, these are just minute aspects of marketing that are easily observable by the consumer. Marketing plays a significant role throughout every level of a business's development, and the majority of the work is conducted long before the consumer experience initiates.

Marketing your brand requires a constant cycle of research, strategy, execution, and reporting to create a captivating brand - especially within our increasingly competitive digital ecosystem. Consumers tend to become aware of the product + service during the execution step of the cycle. Yet, it is through extensive research, comprehensive strategy, and timely + accurate reporting that you will ensure your brand continues to hone in on success when executing.

Successful brands define their consumer lifecycle and work to engage at every step. This relationship with the consumer and close proximity throughout the lifecycle allows businesses to continually assess their consumers' needs, refining marketing efforts and providing a more competitive product/service. However, without proper direction and strategy, it becomes far too easy for business owners to spend too much time on ineffective marketing channels and strategies that may either be unsustainable, or inconsistent with their goals and what the target market requires.

Many entrepreneurs and business owners have already attempted some form of marketing for their brand - whether digital or traditional. The result of the first effort often leaves a lasting impression; So if your campaign lacked the impact you were hoping for, or required more time investment than you previously anticipated, it's understandable to be more averse to putting the time or budget into future marketing efforts. It was smart to wait, and you've found what you were looking for.

As an integrated marketing consultant, I support business owners with my deep understanding of both marketing and design. With my multifaceted background of specializing in the two fields, I combine my knowledge to provide brands with material that is not only visually captivating but also strategically aligns with your business's sales or communication objectives. You don't just want to look the best, you want your branding and marketing to convey your unique value to the right audience. Let's get together and find the best way to achieve your business objectives with goal-oriented strategy & engaging content!

© 2023 Mekael Duclos